It would appear that En Al-Ishal Ishak was head hunted and appointed as the VP for Promotion and Marketing for MAS by the management of MAS during the height of MAS-AirAsia share swap. Prior to his appointment in MAS he was involved in IT but rumor has it that he is extremely talented in re-branding, which was only discovered by the management of MAS at that material time.
With his gifted special talent in re-branding, En Al-Ishal Ishak was entrusted by a few newbies in MAS to turn around by way of re-branding of MAS. What a clever move that was! Please read HERE.
En Al-Ishal Ishak for reason best known to him and the newbies in MAS kicked start part of the turning around process with the great idea of changing the well established logo of MAS in RED and BLUE to pale blue. A colour which was thought to be associated with funeral.
Hence came the appointment of Landor Associate from London to redesigning the new livery to be used on all the MAS aircraft. By the way the re-branding and re-designing of the MAS logo was never brought to the Board of Directors of MAS for prior approval. It was approved by a few little napoleon in MAS at that material time. The same modus operandi when the famous En Rashdan Yusuf aka Danny, then then Deputy Group CEO of MAS, flew to London in a rush to sign the sponsorship with the football club QPR, which was recently relegated, on behalf of MAS. Please read HERE, HERE , HERE and HERE.
The redesigning fees of the pale blue livery of MAS cost more than RM600,000 at that time when we were then reminded that MAS was BLEEDING. Please read HERE and HERE.
A few months before the MAS-AirAsia share swap was scrapped, En Al-Ishal Ishak left MAS. It was rumored at that time that he was head hunted to join AirAsia. At that material time, we didn’t believe such rumor as it will not be wise for someone who was head hunted to leave and join AirAsia which may not be politically correct to do at that material time. Well it is now confirmed that En Al-Ishal Ishak has joined AirAsia as speculated by the MAS staff at that material time.
Hopeful there will be no more the like of “Al-Ishal Ishak” in MAS now otherwise … .
By the way Tuan Omar Ong, who is quite a famous personality in the blogsphere recently, is also a director of AirAsia Bhd and the founder of Ethos Consultancy. He was rumored to have been involved in the IPO of AirAsia X Bhd, which IPO price was ten times its par value of RM0.15, in HERE. Yours truly is absolutely sure that Tuan Omar Ong was not connected at all with the IPO of AirAsia which was recently launched by Tan Sri Tony Fernandes and Dato’ Seri Nazir Razak, the CEO of CIMB Bank Group.
