Re-branding will not turn around MAS

The above was the original logo/livery and corporate colour of MAS, when it was established on 1 October 1972.

MAS is founded in 1947 as Malayan Airways. on 1st October 1972, it has changed its name to Malaysian Airline System (MAS).  MAS is the nation’s flag carrier which is majority owned by the government of Malaysia.  MAS operates flights at its first base in Kuala Lumpur International Airport, and secondary base in Kota Kinabalu, in HERE.

For those new comers or the parachuted few and the few little Napoleon in Khazanah, please take note that the original corporate colour of MAS was bright RED. Therefore, red was never the exclusive colour to another airline as claimed and supported by a few little Napoleon in MAS and Khazanah.

The re-branding was decided by a few little Napoleon in MAS late last year or early part of 2012 and subsequently “rubber stamped” by the Board in May 2012.
The Board must tell us what wrong with the old logo of MAS. How could MAS be turned around with the re-branding exercise and pale blue corporate colour?

The re-branding by changing the MAS logo and its corporate colour to BLUE were totally unnecessary especially at a time when MAS was BLEEDING.  The said thoughtless decision should have been rejected by the Board of Directors of MAS as there was no consultation before the little Napoleon in MAS embarked on such a serious decision without any valid reason except to just please their “MASTER”.

Changing the corporate colour and re-branding cost million of Ringgit and without the Board prior approval was a serious matter and the culprits that made the said decisions should have been made to personally liable for the total cost of the re-branding exercise. Instead of taking disciplinary actions against the culprits, the Board has acted as though it was just a mere rubber stamp, in  HERE & HERE.

Below are the five objectives under which MAS was established in 1972:

  1. To provide the people of Malaysia with an efficient and profitable air transport system which enhances the standing of the Nation and the policy of its Government.
  2. To develop an efficient domestic service within Malaysia which directly links Sabah, Sarawak and Peninsular Malaysia and contributes to the economic and social integration of the country as a whole.
  3. To provide simultaneously competitive and profitable international services in South East Asia which support Malaysia’s trade, tourists and other activities.
  4. To select, train and develop personal using the most up to date and appropriate managerial techniques.
  5. To contribute meaningful to national aspirations and foster an organization which is harmony with the multi-racial objectives of Malaysia.

The rubber stamping Board of Directors of MAS must examine itself whether all its rubber stamping decisions have met with the above original five main objectives of MAS. Until this day, MAS top management and/or the Board are still refusing to reveal the cost of the re-branding exercise. Yours truly will table a question for the Minister of Finance to tell Parliament which little Napoleon made the decision for the re-branding of MAS and what was the actual cost.  Lets see how the little Napoleon in MAS and Khazanah are going to cover up again.

In the interim, MAS staffs must do their utmost to perform their duties in line with the above objectives and stand up against the remaining little Napoleon in MAS if their decisions are seen to be contrary to the said objectives.

 

 

 

 

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