This was one of the most misleading advertisements of all times. Yours truly was alerted by a reader and yours truly did check with the marketing arm of Proton, Proton Edar. It was true that the above promotion was restricted to cars manufactured by Proton in 2012 and only specific models for cars manufactured in 2013. When asked what are the models for this promotion, the officer from Proton Edar Call Center said she cannot revel and asked to go to Proton Edar Showroom for information. Even an ads is shrouded with secrecy! What is happening in proton?
Below were the comments of the reader:
“hi..moning YB…just wanna to share with u…maybe u also can help on this matter…i just saw a promotion on proton-edar.com.my…(u can see in this url http://www.proton-edar.com.my/Experience/Special-Promotions/CNY-2013-Promotion.aspx) …it’s show that the “celebrate this Chinese New Year with savings of up to RM4,000* when you register for any proton car before 28th February 2013″…..so apa yang saya faham adalah…boleh jimat sehingga RM4,000K (namun tertakluk terma dan syaratnya)..ok boleh terima..sebab ada dinyatakan…tetapi apa yang saya sedih dah pelik…bila saya ke showroom proton semalam dan call i care proton..sy dimaklumkan bahawa..ianya hanya bagi keluarkan proton 2012 dan tiada sebarang penjimatan bagi tahun 2013…dan ianya hanya bagi kereta tertentu sahaja..contohnya..preve premium…inspira dan sebagainya…dan ianya amat keliru dengan promosinya yang menyatakan for any car..dan mmg secara jelas tidak dinyatakan bahawa ianya utk kenderaan 2012…bukankah ianya boleh menjejaskan nama baik proton..kalau perkara ini benar…mohon bantuan YB…”
If one were to examine the above advertisement, the said Chinese New Year promotion is for “ANY PROTON CAR” and the picture shown are for models Proton Exora, Proton Inspira, Proton Preve and Proton Saga FLX.
Please see similar posting in HERE.
Potential Proton Edar customers should lodge a complaint with the Ministry of Domestic Trade and Consumer Affairs for this misleading advertisement.
