Australian Court fined AirAsia A$200,000 for misleading advertisements

AirAsia advertisement on 17-12-2012 in The Star fro the period from 7 January to 31 March 2013. Indicated by arrow sign.
AirAsia’s advertisement on 17-12-2012 in The Star for the period from 4 January to 31 March 2013.

Thank you YB Datuk Ismail Sabri, the MInister of Trade, Co-operatives and Consumerism, for taking immediate actions to stop AirAsia from putting up more misleading advertisements in The Star. Hence, we saw the sudden change of the AirAsia’s promotional period to 31 March 2013 as could be seen from the above.

Despite the fact that the Malaysian Department of Civil Aviation (DCA) granted an Air Operation Certificate (AOC) until 31 March 2013 for failure to comply with safety regulation but AirAsia saw it fit to promote selling of its tickets until 31 December 2013. Please read in HERE and HERE.

Below were the AirAsis’s advertisements:

Free seats
5000 Free Seats!
Free Flights to Langkawi
Free flights to Langkawi!
Free seats
Free seats
Free seats
Free seats
Free seats
Free seats

11Sen

Free Seats1 Free Seats!

Big Sales!
Big Sales!
Big Sale! Big Sale!
Big Sale! Big Sale!

Just look  at all the above advertisements with the word “FREE” . How many really got the so-called bargain for “FREE”?

Luckily AirAsia did not publish the same advertisment (promoting the sale of tickets after 31 March 2013) in Australia otherwise it will face a fine more than A$200,000.  On 18 December 2012, the Herald Sun of Melbourne has published the decision of the Federal Court in Melbourne where AirAsia was fined A$200,000 for putting up misleading advertisement. Yours truly would like to thank one of the readers for the alert of the news from Herald Sun in Melbourne.

Below is the full report:

Herald Sun Melbourne 18 December 2012

LOW-cost carrier Air Asia has been given a hefty fine for not including taxes and other charges on its website.

The Malaysian airline was fined $200,000 in the Federal Court in Melbourne today for contravening the single pricing provision of the Australian Consumer Law.

The Australian Competition and Consumer Commission said the case followed a ten month period during which the www.airasia.com website did not display some airfare prices inclusive of all taxes, duties, fees and other mandatory charges “in a prominent way and as a single figure”.

The fine related to flights between Melbourne and Macau, London, Ho Chi Minh City, New Delhi, Hangzhou and Chengdu as well as from Perth to Taipei, Phuket, Osaka, London, Ho Chi Minh City and Hangzhou and from the Gold Coast to Ho Chi Minh City.

Justice Tracey said unless the full price is prominently displayed the consumer may well be attracted to a transaction which he or she would not otherwise have found to be appealing and grudgingly pay the additional imposts rather than go to the trouble of withdrawing from the transaction and looking elsewhere.

He said the company will also obtain an advantage over competitors who are compliant.

He accepted a court undertaking from Air Asia Berhad restraining it from engaging in similar conduct for three years.

“This ACCC action vindicates the importance of all inclusive pricing,” ACCC chairman Rod Sims said.

“Consumers must have accurate price information, and in turn, airlines require a level playing field on price representations in this competitive industry where consumers are price sensitive.”

For reference please read in HERE.

Share:

Old Blog Stats

5,037,921 hits

New Site Statistics
  • Total visitors : 745

Recent Posts

Recent Comments

Elizabeth Ken is a media specialist of the set up of Siew Ka Wei or ... They used Geeko Tech, then Padu and now Elizabeth tried using the set up…
Who is Elizabeth Ken to Siew Ka Wei? She will somehow appear in business transaction in connection with Siew Ka Wei. Very strange. We can see in Geeko Tech, Padu…
Blocking of a website in a clandestine manner is a form of censorship. It is against freedom of information as guaranteed by our constitution. Dare not file defamation suit and…
criminal defamation! what a joke. Are you Ok Elizabeth? Or Siew Ka Wei did not take good care of you lately?
Con man is scared of his own shadow so using the police to silence people. No success from police. Now using MCMC. We must stand up against violation of freedom…
after reading that YB's blog was blocked by MCMC i came to the blog to see what have been published. I found nothing in the blog that were offensive except…
Archives

Categories

Scroll to Top