AJ: What was the total cost of designing & re-branding of the new livery?

The new pale blue livery which was supposed to be used on all MAS aircraft

Updates at 8:15 pm on 11-7-2012: It is hoped that AJ or his Strategic Comm in MAS will respond with honest answers to the questions posed herein otherwise it will warrant another posting on the same subject matter. Yours truly trust that it will not be necessary. Thank you AJ.

 

After the MAS-AirAsia share “suap” was inked by Tan Sri Azman Mokhtar (Amok), the MD of Khaznah Nasioanl Bhd, someone was deadly against the use of RED colour on MAS logo as it was strongly felt that RED is an exclusive colour for another airline. For the benefit of that someone, MAS was set up on 1-10-1972 and RED was the original colour of the logo of MAS! WHO INNOVATE and WHO IMITATE?

The MAS logo when MAS was set up in 1972
The 2nd Generation of MAS Logo
The 3rd generation of MAS logo in red & blue WAU

Updates @ 7:45 pm on 11-7-2012: It is hoped that AJ will answer the questions posed herein otherwise there will be another posting on the same subject matter real soon. Hopefully AJ or his Strategic Comm would come out with honest answers soon. Thank you AJ.

MAS is no ordinary GLC. It is a national institution and our nation ambassador.  It is for this reason that the Government is concerned with the development in MAS. It has been the POLICY of MAS to seek approval from the Cabinet to change its logo i.e. from the red WAU in a circle to Red WAU without the circle and thereafter red and blue WAU as can be seen from the above. 

Yours truly has been informed that there was an attempt to change the livery of MAS during Tan Sri Tajudin Ramli time but it had to be shelved because the Cabinet did not approve the change.

After the failed share ‘suap’, there were talks of the change of MAS livery by a few top executives of MAS.  Many questions were asked in and out of Parliament about who made the decision to change the livery for MAS, cost of the designing and re-branding and whether MAS has sought the approval of its Board of Directors and the Cabinet.

Unfortunately, both the highly paid top executives of MAS En Ahmad Jauhari Yahya (AJ), the Group CEO of MAS, and En Mohammed Rashdan Yusuf aka Danny (Rashdan), the Amok’s most trusted crony and the then Deputy Group CEO, chose to keep their arrogant silence.  

Yours truly has been reliably informed that no approval was obtained from the MAS Board of Directors or Cabinet for the change of the livery or re-branding.

Perhaps this is the opportune moment for AJ, as the Group CEO of MAS, to be transparent and provide answers to the following questions:

  1. When was the decision made to change the livery of MAS to pale blue?
  2. Who made the said decision to change the livery?
  3. Was MAS Board consulted before proceeding to change the livery?
  4. Did MAS obtain approval from the Cabinet for the change of the livery?
  5. Which company was appointed to provide the design of the new livery and so-called re-branding of MAS?
  6. Who appointed the designing company for the job?
  7. Was there an open tender for the appointment of the designing and re-branding company?
  8. What was the total cost of the said designing and re-branding work for the new livery?

SILENCE IS NO LONGER AN OPTION! It is hoped that AJ will respond as fast as he did after the exposure of the manifest of the ferry flight A380, in HERE & HERE

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