Whose Beauty is “MyBeauty”?

MyBeauty Home Page:  https://mybeautytourism.com.my/

MyBeauty, a pretentious initiative to dazzle Malaysia’s beauty industry, is run by a bogus company that appears to have government endorsement.

MyBeauty claims it is led by public-listed Oriental Mace Group Berhad (OM) but a check with the Companies Commission of Malaysia (SSM) revealed it is not registered. In law, it is non-existent or simply put, bogus.

Seemingly, MyBeauty is a beast preying on government agencies with the blessings of senior officers from the Ministry of Tourism and Culture (MOTAC), Tourism Malaysia (TM) and Human Resources Development Fund Bhd (HRDF)/Ministry of Human Resources.

Even uglier is the MyBeauty website listing of MOTAC secretary-general Datuk Rashidi Hasbullah (Rashidi) as chairman of the so-called beauty tourist platform.

It is awkwardly puzzling that a conceited ‘special entity’ has given the impression that MyBeauty is sanctioned by the government.

MyBeauty’s Website/Facebook

According to MyBeauty’s website/Facebook and other advertising materials:

MyBeauty is a National initiative that aims to transform Malaysia into the Beauty Tourism Hub of the World. Its goal is to achieve this through elevating the nation’s Beauty and Healthcare Industry by bringing in 6 million high-yield beauty tourists by the year 2019, qualifying 1,000 MyBeauty Partner establishments, recruiting premium MyBeauty Vendors and Upskilling 50,000 beauty professionals or MyBeauty Apprentices. These Partners, Vendors and Apprentices will be working within proper government rules guidelines and strictly governed by a highly capable Independent Management Team (IMT) led by the Oriental Mace Group Berhad thus assuring beauty tourists world-class quality products and services.”

Please read HERE.

Statement in MyBeauty website:

MyBeauty’s statement in its website.

“The seal of Trust in beauty industry in Malaysia introduced by the Ministry of Tourism and Culture Malaysia (MOTAC) with the collaboration of Oriental Mace Group Berhad (OM).”

Was MyBeauty Established By MOTAC, TM & HRDF/Ministry Of Human Resources?

MyBeauty’s website stated that it was established by MOTAC, TM & HRDF/Ministry of Human Resources
MyBeauty’s website

The website and Facebook declares MyBeauty was “established” by Ministry of Tourism and Culture (MOTAC), TM and HRDF/Ministry of Human Resources.

In every MyBeauty advertising material, website and Facebook, the official logos of MOTAC, Tourism Malaysia and HRDF are prominently featured.

It appears that MyBeauty is a creature of MOTAC, TM and HRDF/Ministry of Human Resources. Is it?

Did the use of the logos of MOTAC, TM and HDRF go through proper channels and get approval before display in public domains?

The Works Of The Little Napoleons

Yours truly believes that this was the doing of a few little napoleons in MOTAC, TM and HDRF because logos of ministries and government agencies have never been used to endorse products or businesses unless they are for government sanctioned programs.

Chairman of MyBeauty

Screenshot of MyBeauty’s website showing MOTAC & TM clear endorsement of MyBeauty.

MOTAC KSU Rashidi appears prominently in the MyBeauty website.  He is the chairman of MyBeauty! He indirectly endorses MyBeauty and all its activities wholesale.  It would also appear that no due diligence had been done on the status of the ‘company” known as Oriental Mace Group Berhad.

Rashidi seems unbothered whether it was proper for him as a civil servant to be chairman of MyBeauty. His position will be discussed in more detail in the next posting.

Advertisement appeared in MyBeauty’s Facebook for its meeting in Penang.
Advertisement appeared in MyBeauty’s Facebook for its meeting in Kuantan, Pahang.
Advertisement appeared in MyBeauty’s Facebook for its meeting in Malacca.
MyBeauty meeting held in MOTAC HQ with MOTAC Secretary General Datuk Rashidi Hasbullah.  Please see the Facebook’s posting below.

Further, Mybeauty’s officials were given special rights to have its recruitment meetings in the meeting room of several MOTAC state offices (Pahang, Negeri Sembilan, Melaka, Penang and etc.

The expenses for the launching of MyBeauty on 23 April 2018 was paid by MOTAC and Oriental Mace Group Berhad.  YB Minister of MOTAC please take note and investigate. If MYBeauty was not sanctioned by MOTAC then Rashidi personally should be surcharged for what MOTAC had paid out to entertain MyBeauty for that occasion.

Co-Chairman of MyBeauty

Professor of Tourism Economic Dr Wong Kong Yew @ Leong Kong Yew, the co-chairman of MyBeauty

MyBeauty co-chairman is Professor of Economics Tourism Dr Wong Kong Yew @ Leong Kong Yew, who has a very impressive background. He is not only a famous professor but a very successful businessman.  Before MyBeauty was set up, he was the CEO of Stone Master Corp Bhd from 2014/2015. Stone Master Corp Bhd is mainly involved in the manufacture and trading of marble, granite, ceramic tiles, sanitary wares and related product HERE.

The World’s Renowned and Distinguished Professors Of Malaysian Hospitality College

Penal of World Renown & Distinguished Professors

According to the website of Malaysia Hospitality College (MHC), amongst the other he is one of the world’s renowned and distinguished professors in MHC. He is a Professor of Tourism Economics, Malaysia Centre for Tourism and Hospitality Education. Please read HERE.

MHC Offers Diploma, Degrees & Master Degree Courses

Malaysian Hospitality College offers Diploma, Degree and Master Degree!

By the way Malaysia Hospitality College offers a one-year year Diploma Course, 2-year Degree Course and 2-year Master Degree Course.

With the “world’s renowned and distinguished professor” in MHC, it is just a question of time before MHC will begin conferring doctorate (Phd) in Tourism and Hospitality.  With such a distinct achievement in high level education in hospitality and tourism, the Ministry of Education should consider allowing its logo to be used in all the advertising materials of MHC as in the case of MyBeauty!

Congratulations to Professor of Tourism Economics Dr Wong Kong Yew @ Leong Kong Yew for your great achievement which no other professor in Asia could surpass. Malaysians should be extremely proud of you as an eminent professor of all seasons.


According to the website of MyBeauty, it is being “led” by a public-listed company known as Oriental Mace Group Berhad. It sounded extremely credible. It became more credible when it was published in the website and advertising materials that it has been established by MOTAC, TM & HRDF/Ministry of Human Resources.

The Companies Search Result for Oriental Mace Group Berhad.

However, a check with the Companies Commission of Malaysia shows that Oriental Mace Group Berhad has not been registered.  In law, Oriental Mace Group Berhad is a non-existent company and/or a bogus entity.

The Active Involvement of Datuk Rashidi Hasbullah, KSU of MOTAC, With MyBeauty & Oriental Mace Group Bhd

Screenshot of the press release by Tourism Malaysia.

On 23 April, 2018 MyBeauty was launched by none other than the secretary-general of Ministry of Tourism and Culture, Rashidi in the presence of the famous chief executive officer of the Human Resources Development Fund (HRDF), Datuk CM Vignaesvaran a/l Jayandran, Professor – Tourism Economics Dr Wong Kong Yew and other members of the Independent Management Team at Malaysia Tourism Centre (MaTIC). This was such a big news item that TM had to issue a new release on the launch of MyBeauty, HERE.

Dato’ Dr Siew Ka Wei – The Then Chairman of Tourism Malaysia

It must be noted that at that material time, Dato’ Dr Siew Ka Wei was the then Chairman of TM. He is also the executive Chairman/CEO of public listed companies Ancom Bhd and CEO of Nylex Bhd.

Dato’ Dr Siew Ka Wei, former TM chairman, current chairman of Ancom Bhd & Nylex Bhd and Ms Elizabeth Ken (both in orange “uniform”) arrested by MACC.
Picture of Dato’ Dr Siew Ka Wei when he was about to be released by MACC. He was the chairman of TM.

On 9 January 2019 Dato’ Dr Siew Ka Wei and Ms  Elizabeth Ken were arrested by MACC and remanded by the court order for four days to assist MACC in its investigation into the dubious “Speedy Gonzales” Geeko deal worth RM99.693 million, HERE.

On 4 April 2018 the dubious ‘Speedy Gonzales” Geeko deal was sealed. On 23 April 2018 MyBeauty was launched with logo of TM prominently featured.

Perhaps Dato’ Dr Siew Ka Wei, as the then chairman of TM, should clarify whether he was aware or had a hand in allowing the TM’s logo to be used to endorse MyBeauty when it was launched on 23 April 2018.

Human Resources Development Fund Bhd (HRDF) / Datuk CM Vignaesvaran a/l Jayandran, then CEO of HRDF

Left: Professor of Tourism Economics Dr Wong Kong Yew @ Leong Kong Yew  Center:  Datuk Rashidi  Extreme Right: Datuk CM Vagnaesvaran a/l Jayandran. Picture was taken during the launch of MyBeauty on 23-4-2018.
Posting of the launch of MyBeauty on 23-4-2018 posted in MOTAC’s Facebook. It was also posted in MyBeauty’s Facebook,

It must be noted that HDRF/Pembangunan Sumber Manusia Bhd is an agency under Ministry of Human Resources Malaysia.

In June 2018, a scandal erupted over a project involving the Human Resources Development Fund (HRDF) whose CEO then was Datuk CM Vignaesvaran a/l Jayandran.  He tendered his resignation on 12 June 2018. HERE.

According to the HRDF website, Vignaesvaran was no longer the CEO, HERE.  However, up to this date the MyBeauty website still shows that it has been established by HRDF/Ministry of Human Resources, HERE.

With the undivided support of Rashidi, TM and Datuk CM Vignaesvaran a/l jayandran the so-called “Beauty Tourism Hub of The World” was officially launched at MaTIC, on 23 April 2018.  It was a publicity blitz for MyBeauty.  Bernama quoted 1,000 Beauty Partners to receive RM50,000 MyBeauty matching grant, HERE.

Is it true that the RM50,000 grant was given?  Those who have been promised and received or not received the RM50,000 grant please leave your comments for us to discuss.

Rumour has it that MyBeauty had applied for a grant from MOTAC and the status of which is not known.

MyBeauty Has Been Well Supported By The Two Top MOTAC Officials

Rashidi wasn’t the only top official supportive of MyBeauty. His deputy Secretary General, Dato’ Haslina Abdul Hamid (Haslina) is equally supportive of it too.

Her Excellency Dato’ Haslina Binti Abdul Hamid, the Deputy Secretary General of MOTAC.

Her Excellency Dato’ Haslina Binti Abdul Hamid gracing and giving keynote address at MyBeauty’s special conference in Shenzen, China on 17 January 2019.
Front right:  Her Excellency Dato Haslina Binti Abdul Hamid   Front left:  Professor of Tourism Economics Dr Wong Kong Yew @ Leong Kong Yew.
Her Excellency Dato’ Haslina Binti Abdul Hamid was a witness to the signing of an an agreement or MOU by the co-chairman of MyBeauty, Professor of Tourism Economics Dr Wong Kong Yew @ Leong Kong Yew.
Extreme left: Professor of Tourism Economics Dr Wong Kong Yew @ Leong Kong Yew and Her Excellency Dato’ Haslina Binti Abdul Hamid.

On 17 January 2019, which was on a Thursday (a working day), Haslina attended a function, which was associated with MyBeauty, in Shenzen in China. She was addressed as ‘Your Excellency” and given a red carpet treatment at the so-called “2019 Maimei Create Wealth China – Malaysia Friendship Exchange Conference”. “Maimei” is the Mandarin translation of MyBeauty.

Did Her Excellency Dato’ Haslina take leave to attend the said conference in Shenzen? Even if she did, it was still improper for her to attend such conference as the Deputy Secretary General of MOTAC and to be a witness of signing ceremony and etc.  it would appear from the above pictures that Her Excellency Dato Haslina’s attendance gave a clear endorsement of MyBeauty!

Can high ranking government officers be actively involved in a private entity like MyBeauty?

Minister of MOTAC, Minister of Human Resources & MACC To Investigate

In view of this disclosure involving a non-existence company, Oriental Mace Group Berhad, and top government officers, the Minister of MOTAC, Minister of Human Resources and MACC should investigate the above matters.

Stay Tuned – Another explosive article on MOTAC/TM.

Minister of Tourism & Cultures : Why Maintaining Direct Nego Contracts?

The new Minister of Tourism & Cultures, YB Datuk Mohammadin bin Ketapi (4th left)  have been surrounded by the smooth operators and/or BN staunched supporters, Datuk Tam Yun Tong, the man behind Global Renown Ltd (3rd from right). Extreme right: Datuk Rashidi Hasbullah, the KSU of MOTAC.

Malaysians applaud The water, land and natural resources Minister, Dr A Xavier Jayakumar for cancelling several projects awarded without open tenders by BN government, HERE.

It is an opened secret that there were many projects or contracts being awarded by way of direct negotiation a few months before May 9th,  the 14th GE.


One glaring example of this category of project was the ‘Speedy Gonzales’ RM99.693 million direct negotiation contract between Tourism Malaysia (TM) and Geeko Tech Sdn Bhd (Geeko), HERE.

Left: Tan Sri Mohamed Al Amin, who is involved in S5 Systems Sdn Bhd, a visa processing company.  Right: Dato Dr Siew Ka Wei. These are the two very powerful corporate figures in Malaysia.

To digress a little, out of the 45 charges faced by YB Dato ‘ Seri Zahid Hamid, three of which were associated with Profound Radiance Sdn Bhd, which is one of the visa processing companies, HERE.

Sometime in May 2018 this scandalous ‘Speedy Gonzales’ contract was exposed.  On 1-6-2018 Dato Dr Siew Ka Wei (Siew), the then Chairman of TM had said amongst other things in a press statement that:

“Geeko Tech was the local partner chosen by Tencent to implement the project here.  The principal officers are known to Tencent Group.  The choice of Geeko as a Special Purpose Vehicle for the project was made by Tencent.

Please read HERE.

Tencent Group referred to by Siew is Tencent Holdings Ltd.  It is a multinational conglomerate founded in 1998.  It is one of the world largest technology companies, HERE.

Eight days later, on 8-6-2018 Siew issued another press statement to change his position from “The choice of Geeko as Special Purpose Vehicle for the project was made by Tencent” to “Geeko is not the special purpose vehicle chosen by Tencent…” .

Why was there a need for the two conflicting statements from Siew on the “Special Purpose Vehicle”?

It was very strange that TM chose not to enter into a contract directly with Tencent Holdings.  It was equally strange that Tencent Holdings would prefer to enter into a contract with a ‘Special Purpose vehicle’, which is a 5 month old company!


Ms Elizabeth Ken, the CEO of Geeko.

Geeko was incorporated in November 2017.  Its CEO is none other than Ms Elizabeth Ken, who was by chance the media specialist of Redberry Media Group (Redberry).  Redberry is an outfit of Dato’ Dr Siew Ka Wei. The Malay Mail is part of Redberry.  Of course, these glaring facts were by coincidence!


Just for the record Geeko was incorporated in November 2017. The said scandalous direct negotiation contract was evaluated, negotiated and prepared and signed within one day on 4-4-2018, which was about one month before 14thGE. On 4-4-2018. Geeko was not registered with Ministry of Finance (MOF). It is against the MOF Procurement Rules for any government departments or agencies to deal with a company that was not registered with MOF. The little napoleons in TM were the law to themselves and fear nobody including the Minister of Tourism & Cultures (MOTAC) and/or MACC.


In August 2018 Datuk Seri Mirza, the outgoing DG, who had signed the speedy Gonzales contract was called up by Council of Eminent Persons (CEP) and was told to terminate it.  Today it would appear that the little napoleons in TM is in no mood to terminate it.

Extreme Right:  Datuk Tam Yun Tong is said to be an expert in advertising especially for taxi wrapping and billboard advertising in China and Japan. He is the man behind Global Renown Ltd. Global Renown Ltd had been awarded with many direct-nego contracts in Japan and China worth more than RM90 million.  2nd right: Ex-Minister of Tourism & Cultures, YB Datuk Seri Nazri Aziz.

There were many ongoing direct negotiation contracts between TM and Global Renown Ltd, which is an outfit of the famous Datuk Tam Yun Tong, who is the MCA overseas representative in Japan.

Out of the total advertising expenditures for 2017/2018 of RM160,702,958.58, only RM10, 515, 648.76 was spent on the existing contracts that was budgeted for, the remaining RM150,187,309.00 was for the un-budgeted direct-nego contracts. Out of the said RM150,187,309.00,  RM91,693.282.90 worth of contracts were awarded to Global Reknown Ltd, HERE.


In June 2018 a report had been lodged on the said ‘Speedy Gonzales’ Geeko contract with MACC. MACC had raided the headquarters of TM and seized documents. Five months have elapsed this glaring contract, which was negotiated and signed within one day, is still awaiting for actions by MACC.


As of now, it is business as usual in MOTAC and TM. It seems that all the direct negotiation contracts have not been terminated. Up to this date, there was no announcement made on the status of these contracts. The Minister of MOTAC should follow the footsteps of Minister YB Dr A Xavier Jayakumar by terminating these direct negotiation contracts.

Congratulation Datuk Seri Ismail Bin Bakar – Pls Investigate Activities of High Ranking Officers

Yg Bhg Datuk Seri Ismail Bakar, the newly appointed Secretary General to the Government.


Updates on 25-10-2018 @ 9 pm:  YAB Tun said in Bangkok that the PH government will get rid of those officers campaigning for BN in the 14th GE. The little napoleons in MOTAC/TM don’t have to be arrogant – you are not untouchable!.  Just wait for your turn.  Please read HERE.

The nation welcomes the appointment of Yg Bhg Datuk Seri Ismail Bakar as the new Chief Secretary to the Government / Ketua Setiausaha Negara (KSN).  His last position was the Secretary General Ministry of Finance (MOF). He has a chequered career in the civil service. Continue reading “Congratulation Datuk Seri Ismail Bin Bakar – Pls Investigate Activities of High Ranking Officers”