Ministry of Health's 'partners in crime' in wasteful advertising

“Rakan kongsi subahat” Kementerian Kesihatan dalam pengiklanan nan serba membazir

My office was recently forwarded the following information.

Since questions were raised as to which advertising companies were involved and what were their allocated budgets in the respective campaigns, I am duty bound to furnish the information here for the interest of the public.

MOH Campaigns & Appointed Advertising Companies

Campaigns_________Agencies________________Estimated Budget

Dengue                      Innovate Media                      RM12 million

Anti-smoking              Spencer Azizul                        RM5 million

HIV                             New Perspective Media          RM8 million

Healthy Living            Headwind                               RM5 million

Judging from the statistics provided above, we can safely deduce that the Ministry of Health irresponsibly ‘blew away’ – on average in the month of December 2008 – about RM1 million per day of the rakyat’s money on wasteful advertising.

The rakyat’s money could have been better spent on one of the following:

1.  Build a new hospital for the rakyat

2.  Provide more hospital beds

3.  Recruit more doctors

4.  Increase the remuneration of doctors and staff

5.  Provide cheaper medical care and medicine to the public

6.  Upgrade facilities or update out-dated equipment

The list can go on but sadly the rakyat’s money was wasted on public awareness campaigns that were half-baked and poorly executed. Were these campaigns another example of “midnight express” expenditures that profited none but the cronies?

– Terjemahan oleh Lee Wee Tak – Ucapan ribuan terima kasih dari Wee Choo Keong –

Baru-baru ini pejabat saya menerima maklumat berikut.

Oleh kerana banyak persoalan telah timbul mengenai siapakah syarikat pengiklan nan terlibat dan berapa banyakkah peruntukan dalam setiap rancangan pengiklanan, maka adalah tanggungjawab saya mengumumkan maklumat berikut untuk tatapan dan kepentingan umum.

Kempen Kementerian Kesihatan dan syarikat pengiklanan nan dilantik

Rancangan________Syarikat________________ Anggaran Peruntukan

Dengi                         Innovate Media                      RM12 juta

Anti-merokok              Spencer Azizul                        RM5 juta

HIV                             New Perspective Media          RM8 juta

Kehidupan Sihat         Headwind                               RM5 juta

Memandangkan angka tersebut, kita boleh merumuskan bahawa Kementerian Kesihatan bersikap tidak bertanggungjawab mensia-siakan – puratanya dalam bulan Disember 2008 – wang rakyat lebih kurang sejuta ringgit sehari dengan pengiklanan nan tidak berkesan langsung.

Wang rakyat boleh digunakan dalam perhal di bawah:

1.  Membina sebuah hospital baru untuk rakyat

2.  Membekalkan lebih banyak katil

3.  Mengupah lebih ramai doktor

4.  Menambahkanpendapatan doktor dan kakitangan

5.  Membekalkan rawatan dan ubat yang lebih murah untuk semua

6.  Membaharui peralatan dan kemudahan nan usang

Senarai kegunaan lain ini boleh dilanjutkan lagi namum wang rakyat telah lama dibazir oleh rancangan pengiklanan yang lemah digubal dan dilksanakan. Adakah rancangan ini satu lagi “projek lulusan larut malam” yang hanya menguntungkan para kroni sahaja?

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9 thoughts on “Ministry of Health's 'partners in crime' in wasteful advertising

  1. Con Man

    The officers in Ministry of Health had to spend the advertising budget in such manner at the end of the year otherwise they will not get their special “BONUS”.

    These officers thought that the rakyat are stupid. I hope that the Anti-Corruption Agency will invetigate into the assets of the high ranking officers in Ministry of Health.

    Why is the Minister of Health is keeping extremely quiet on these questionable advertisments

    Reply
  2. xenos

    Don have any hope on the ACA le. So long so many cases liao, What is the outcome, except they said will investigate. And finally no one even remember the news liao. What malaysian get is the happening n worst happening. But no solution or watsoever from the goverment.

    Please say no to corruption

    Reply
  3. Maizatul Ahmad

    YB,

    Please make a report to the ICAC-like body we have now over the dubious nature of these transactions carried out in December.

    We, the public, would like to see the matter be thoroughly investigated.

    Reply
  4. Malaysia 64

    YB, tolong tanya kementerian tentang kesedaran orangramai tentang kempen yang menelan belanja yang begitu besar? atau ini hanya untuk menghabiskan budget akhir tahun untuk menteri berserta koroninya meluangkan masa bercuti bersama keluarga di seberang laut!

    Reply
  5. Wangsa Maju Resident

    Thank you, YB, for letting us know lah this information.

    I also believe ah 50% or more than 50% of the money goes into some peoples pockets lah.

    YB must call the ACA to investigate lah. Every year the ministry also got do like this one. At the end of the year simply spend all the budget so they can ask for more budget lah next year.

    But this people not very responsible one and simply waste the money. They dont care about the message correct or not but just want to show they have spend the budget. Most of the time the money go into their pockets one. Please lah, YB, quickly inform the ACA and investigate them.

    Thank you again, YB, for doing a good job. Keep it up okay.

    Reply
  6. ah kow

    Of course, the officers in the Ministry of health do not care about because it is the rakyat monies. The cost of RM30 million stinks! Anti-Corruption please look into this matter.

    Reply
  7. lee wee tak

    The Health Minister comes from a party that claims to be the champion of its race and “dare to anger and dare to speak up.” Well, squeak up!

    Menteri Kesihatan kononnya daripada sebuah parti yang melaungkan keazamnya mempertahankan kepentingan kaumnya dan akan bersikap “berani marah dan berani menegur.” Mana suaramu kini!

    Reply
  8. lee wee tak

    Dulu bila bapa saya masuk hospital dia tidak dapat dijaga kerana “tak cukup jururawat” oleh itu mak saya saban hari tidur di hospital berbulan-bulan

    Dulu bila bapa saya perlu “scan” otaknya tetapi hospital menolak kerana tiada peralatan “CT Scan” dan akibatnya terlambat untuk bapa saya

    Dulu semasa nenek saya terlantar di hospital dan perlu kencing, jururawat enggan bagi “urinal pan” kerana “tak tahu di mana” namun saya dapat cari dengan cepat. Mungkin jururawat pun tak tahu otaknya kat mana.

    Dulu semasa saya dibedah, saya telah diminta keluar hospital selepas 3 hari kerana tiada katil lagi. Akibatnya luka saya bernanah dan perlu diubati lagi.

    Saya akan dapat riba besar jika saya buka kedai keranda di tepi semua rumah sakit awam.

    Dah terlampau banyak kes kecuaian pihak hospital seperti meninggalkan peralatan bedah dalam badan wanita, bayi hilang tangan kerana suntikan diberi salah, doktor enggan / lambat merawat sehingga menyebabkan kematian dsb.

    Namun perbuatan serta kelalain dan kekejaman ini tidak boleh dijadikan sebab kena pecat. Menurut tafsiran Toyo dan Azalina, tidur bogel dalam rumah sendiri dan menjadi mangsa gambar curi petik jauh lagi besar dosanya dan perlu dipecat atau letak jawatan.

    Maka undilah otak yang betul menurut rumusan anda masing-masing.

    Reply
  9. anonymous

    These advertising campaigns smell a rat! The Anti-Corruption Agency should move in and investigate and i am sure it will find something very interesting.

    Datuk Merican, the director-general of Ministry of Health, should come clean and speak up but I think he is now a dumb!

    Reply

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